Executive Product Profile

Hi, I'm Tik.

I bridge the gap between financial rigor and commercial product success.

As an Executive Product Leader, I translate market needs into scalable solutions across AdTech, Healthcare, and CPG industries. My superpower is speaking the languages of Engineering, Sales, and Finance fluently.

Experience Contact Me

My Competitive Edge

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Market Translator

Decoding complex market signals into clear product requirements that engineering teams can build.

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Commercial Strategist

Ensuring every feature launch has a direct line to revenue growth and ROI optimization.

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Cross-Functional Glue

Aligning sales, marketing, and product teams under a unified vision to accelerate go-to-market.

Experience across leading organizations

SCG
SCB
Grohe
Agoda
LINE TODAY
FreakOut
G-Able
Cheongdam
TV Direct
BDI

My Career Journey

From analyzing the numbers to shaping the products that drive them.

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The Foundation

Finance & Analytics

Started with deep analytical rigor, understanding P&L management, and using data to forecast market trends. This period instilled a "metrics-first" mindset.

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The Pivot

Pivot to Product Management

Realized that influencing the P&L required building better solutions. Transitioned to Product to translate data insights into tangible features.

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Growth & Scale

Leadership in FMCG & Healthcare

Scaled commercial products in regulated industries. Focused on user trust, compliance, and mass-market adoption strategies.

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Current Focus

Executive Strategy in AdTech

Driving revenue and product vision. Leveraging AI and machine learning to optimize media solutions and deliver commercial excellence.

Leadership Philosophy

How I drive results and empower teams to do their best work.

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Data-Driven Decisions

Leveraging analytics to validate hypotheses and minimize risk. I believe in "strong opinions, loosely held" until data proves otherwise.

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Customer-Centric Vision

Keeping the user at the heart of every product iteration. If it doesn't solve a real user problem, it doesn't belong on the roadmap.

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Cross-Functional Empowerment

Building bridges, not silos. I foster a culture where Engineering, Sales, and Product challenge each other respectfully to build better.