Commercial & Digital Product
Leadership Across Industries.
A Collection of Work Shaped by Strategy, Creativity & Impact.
Shoppertainment & Social Commerce
Built and scaled TikTok commerce ecosystems driving GMV, creators, affiliates, and livestream operations.
eCommerce & Marketplace Strategy
End-to-end marketplace leadership across TikTok, Shopee, Lazada—strategy to execution.
Performance Media & Campaign Platforms
ROAS-driven campaign platforms, ad-tech transformation, and programmatic optimization.
Product Development (Concept to Cart)
Commercial product leadership from concept to monetization at scale.
Native Ads & Publisher Monetization
Increasing yield for premium publishers through non-intrusive native advertising formats.
Operations & COO-Level Leadership
Operational leadership across teams, processes, and P&L to drive sustainable growth.
Experience & Leadership
eCommerce & Commercials
CPGs, Lifestyle, Aesthetics & Wellness • 2020 – Present
Driving commercial strategy and product consulting for diverse lifestyle and commerce brands. Managing P&L expectations and digital transformation projects.
Revenue growth driven through new monetization products.
Managed cross-functional teams across product, engineering, and sales.
Digital Media & Strategic Operations
Global AdTech Solutions & Digital Media • 2015 - 2019
Led strategic operations and media products across top-tier tech and publisher platforms. Optimized ad inventory and implemented programmatic solutions.
Increase in online sales conversion rate via UX optimization.
Achieved through data-driven programmatic campaign management.
Analyst & Marketing Specialist
Finance & B2B • 2006 - 2014
Foundational experience in business analysis, market research, and strategic marketing for enterprise leaders.
Reduction in patient wait times via digital check-in flows.